KAYALAR KİMYA was established in 1976 by Yilmaz KAYALAR. By the year 1982 Kayalar Co. started producing with the brand name GENÇ. Polyurethane, nitroceoellulose, acrylic, with UV system, water and synthetic based varnishes, paints, thinners, alkyds and polyester constitute product spectrum of Genç.
Genç laid foundation of its new manufacturing plant at Tuzla in 2002 and moved to the new premises, which is considered to be one of the most advanced plant in Europe. Since 2006. Genç, as one of the most creative wood protection system producers, has been providing the market with over 35.000 tons of production annually.