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To produce and develop content and media tools for news; entertainment and education; and deliver these to clients through innovative ways. VALUES • Reliability • Responsibility • Creativity • Pioneering • Rapid decision-making • Teamwork STRATEGIES • To diversify and expand sales and distribution channels • To provide customer-focused services • To develop custom-made products for readers • To transform content advantage in broadcasting and publishing into value • To keep pace with advances in technology • To diversify and enhance content distribution channels using innovative methods • To develop customized tools and products of news and entertainment for the individual
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